Our Identity &
Core Values

Who we are and what guides our work for children.

Cho Mung E holding a green umbrella

What is ChorogUsan?

ChorogUsan means "Green Umbrella" in Korean. It is a symbol of growth, protection, and hope for every child. Chorog means green in Korean, symbolizing vitality, while Usan means umbrella, representing protection and dreams. The umbrella shaft represents a strong pillar of support for children.

Together, the ChorogUsan logo reflects our identity, striving to ensure that all children can be happy under the green umbrella we provide. Just like a green umbrella shelters children and helps them grow, ChorogUsan stands with children to protect their rights and support their happiness.

OUR VISION

Making a world where children are happy

ChorogUsan strives to lead changes in families, communities, environments, and systems surrounding children, becoming a child welfare organisation that truly creates a world where children can be happy.

OUR MISSION

Organization for children's happiness

ChorogUsan carefully examines the challenges that threaten children's happiness in an ever-changing world, identifies the root causes, and addresses them to bring about tangible improvement for children's well-being.

OUR SLOGAN

Always with children

ChorogUsan continuously contemplates how to create a happy world for children anytime and anywhere. We stay closest to children, solving the problems they face and driving positive change together with them.

Our Core Values

Child First

We consider the best interest of the child in every aspect of our programs. Placing children first and making them the true protagonists of their lives.

Integrity

We establish trust by being transparent and accountable with integrity. Empathizing genuinely with children's issues and acting with transparency and trust.

Expertise

We declare ourselves as professional advocates for children and their rights. Applying professional expertise to create meaningful improvement in child welfare.

Can-Do Spirit

We take the lead in discovering and resolving challenges in our society. Identifying proactively new issues and boldly pursuing diverse solutions for children.

Children playing happily under a large green umbrella in a green landscape